Performance marketing is fascinating. It’s surprising. It’s fun… at least it is when you’re listening to The Conversion Collective!
Lunch-break podcasts that break down a different area of digital advertising each episode.
The Benelux team of RTB House hosts this five-part series for marketing professionals who want to track trends, bust myths, get hot tips, and debate everything from payday purchases to incrementality and rocketing ROAS.
Episodes
Episode 1
Payday purchases and travel trends
Edo Povel, Orbi Ish-Shalom
23 min
We’re joined by Orbi Ish-Shalom, Senior Technical Account Manager for RTB House Benelux, to discuss how purchasing peaks around pay days are shifting over time. We’ll also take a flying leap into travel trends.
Episode 5
Incrementality vs. ROAS
Edo Povel, Bob Hoeksema
24 min
Ad campaigns live and die by their results. But which result really matters? Account Director Bob Hoeksema drops in to talk about the nuances between incrementality and ROAS—and how the best way to prove value is to test, test, and test again.
Performance marketing is fascinating. It’s surprising. It’s fun… at least it is when you’re listening to The Conversion Collective!
Lunch-break podcasts that break down a different area of digital advertising each episode.
The Benelux team of RTB House hosts this five-part series for marketing professionals who want to track trends, bust myths, get hot tips, and debate everything from payday purchases to incrementality and rocketing ROAS.
Episodes
Episode 1
Payday purchases and travel trends
Edo Povel, Orbi Ish-Shalom
23 min
We’re joined by Orbi Ish-Shalom, Senior Technical Account Manager for RTB House Benelux, to discuss how purchasing peaks around pay days are shifting over time. We’ll also take a flying leap into travel trends.
Episode 5
Incrementality vs. ROAS
Edo Povel, Bob Hoeksema
24 min
Ad campaigns live and die by their results. But which result really matters? Account Director Bob Hoeksema drops in to talk about the nuances between incrementality and ROAS—and how the best way to prove value is to test, test, and test again.
Performance marketing is fascinating. It’s surprising. It’s fun… at least it is when you’re listening to The Conversion Collective!
Lunch-break podcasts that break down a different area of digital advertising each episode.
The Benelux team of RTB House hosts this five-part series for marketing professionals who want to track trends, bust myths, get hot tips, and debate everything from payday purchases to incrementality and rocketing ROAS.
Episodes
Episode 1
Payday purchases and travel trends
Edo Povel, Orbi Ish-Shalom
23 min
We’re joined by Orbi Ish-Shalom, Senior Technical Account Manager for RTB House Benelux, to discuss how purchasing peaks around pay days are shifting over time. We’ll also take a flying leap into travel trends.
Episode 5
Incrementality vs. ROAS
Edo Povel, Bob Hoeksema
24 min
Ad campaigns live and die by their results. But which result really matters? Account Director Bob Hoeksema drops in to talk about the nuances between incrementality and ROAS—and how the best way to prove value is to test, test, and test again.
About the team
Meet the Collective
The Conversion Collective is a five-strong crew from RTB House's Benelux office spanning account management, tech, and senior leadership.
Professionally, they are united by their passion for ads, digital marketing, and making client campaigns absolutely crush it. Privately, you'll find them perfecting recipes in the kitchen or diving deep into marine biology. Different backgrounds, one mission: demystifying the world of digital advertising, one episode at a time.
About the team
Meet the Collective
The Conversion Collective is a five-strong crew from RTB House's Benelux office spanning account management, tech, and senior leadership.
Professionally, they are united by their passion for ads, digital marketing, and making client campaigns absolutely crush it. Privately, you'll find them perfecting recipes in the kitchen or diving deep into marine biology. Different backgrounds, one mission: demystifying the world of digital advertising, one episode at a time.
About the team
Meet the Collective
The Conversion Collective is a five-strong crew from RTB House's Benelux office spanning account management, tech, and senior leadership.
Professionally, they are united by their passion for ads, digital marketing, and making client campaigns absolutely crush it. Privately, you'll find them perfecting recipes in the kitchen or diving deep into marine biology. Different backgrounds, one mission: demystifying the world of digital advertising, one episode at a time.